I’ve spent the last 20+ years deep in the business of brand-building. From developing major campaigns for Kmart, Coles, Jeanswest, and Warehouse UK, to running my own fashion labels from the ground up.

As a marketing leader, I’ve built brands from just a logo into multi-million dollar businesses. I’ve led teams, managed creative and media agencies, launched products, repositioned tired brands, and created campaigns that actually moved the dial.

But I’ve also been the founder, packing orders at midnight, chasing suppliers, and figuring out how to run ads with zero budget.

So yup, I’ve experienced it all. The glossy boardroom versions and the kitchen-table startups. I’ve worn every hat along the way.

Now? I mentor small business owners who are ready to stop second-guessing themselves and start building with clarity, purpose and a real strategy that works for their business, not using a cookie cutter approach.  Totally personal – you and me – working together on your brand.

So My Take is you are in safe hands.