I’ve spent the last 20+ years deep in the business of brand-building. From developing major campaigns for Kmart, Coles, Jeanswest, and Warehouse UK, to running my own fashion labels.

As a marketing leader, I’ve built brands from just a logo into multi-million dollar businesses. I’ve led teams, managed creative and media agencies, launched products, repositioned tired brands, and created campaigns that actually had a positive return on investment

But here's why I really earned my crown and megaphone, I've built two fashion labels from nothing and learned that the best brands are forged by people who refuse to quit. I’ve been the founder, packing orders at midnight, worrying about cashflow, and figuring out how to run ads with pocket change.

Now? I mentor women founders who are ready to stop second-guessing themselves and start building a brand that stops the scroll.

I provide the truth about what it takes to build something that doesn't just survive the noise, it becomes the reason everyone else goes quiet.

So My Take is you are where you need to be. So let’s go!