Hello There.
What do you get when you combine 15 years marketing experience for brands like K-mart, Jeanswest, Coles (Mix Apparel), Pumpkin Patch, Jag and more plus building two fashion retail businesses? You get me!
l like to call myself The Queen of Branding & Retail (although it’s not an official title).
After 15 years working in senior marketing roles and building two fashion retail businesses I now use my learned experience to mentor women founders.
If you're in fashion, lifestyle, or any space where people have choices (that's everywhere), you need to stop whispering and start commanding attention.
That vision you have? The one that makes you want to work harder every day? It deserves to be shouting out loud.
I work with business owners who understand that standing out isn't optional, it's survival. I help you stop being for everyone so you can finally be everything for someone.
Together we will build something that makes people stop mid-scroll and think, "This is the brand for me."
No video courses. No one-size-fits-all solutions. Just rebellious, no bullshit mentoring that turns visions into empires.
Ready to rule your industry?
Let’s go!
Beverley
Consequence of Change
A purpose-driven product line featuring limited-edition collaborations with Australian artists.
Brands I created.
Sybilla
Two fashion boutiques featuring label including Obus, Betty Basics, Mimosa, Mesop and my own house brand.
AMAZING BRANDS I HAVE WORKED FOR.
My Take on how I can help.
Let me guess. You're stuck between "This could be brilliant" and "What the hell am I doing?"
Been there, multiple times. That pit-in-your-stomach feeling when you're staring at your business wondering if you're building an empire or just an expensive hobby?
Everyone's telling you to do everything. Post daily! Build funnels! Create courses! Launch podcasts! Here's my royal decree: You don't need to do all the things. You need to do the right things.
Whether you're day one with a napkin sketch or three years in wondering why you're working harder but getting nowhere fast, I meet you exactly where you are with no judgment, just solutions.
Own your edge with positioning so sharp your competitors will wonder what hit them •
Sound like YOU instead of every other brand in your space.
Price like a queen because confidence pays better than desperation.
Build distribution that works so customers actually want to throw money at you.
Create marketing that stops the scroll and makes your customers obsessed.
Choose the right social platforms for your brand and stop wasting time on the wrong ones.
Or maybe it's something completely different. You're the queen of your business you decide what needs conquering.
Ready to rule? Get My Take.
How to work with me.
-
My Power Hour
This one’s for you if you are a self-starter who can take all we discuss and turn it into action.
Maybe you need fresh eyes on your business but you don’t want to commit to on-going coaching. Fast clarity for when you’re stuck on one big thing.
We’ll tackle your top challenge, whether it’s pricing, product positioning, customer clarity, or a marketing block and turn it into a clear, actionable plan.
You’ll walk away with clear direction, a bunch of actionable steps, and a whole lot less weight on your shoulders.
Best for Founders who need a quick solution with strategy and clarity.
-
My Monthly Momentum
4 weeks of tailored strategy and accountability to get you moving forward with clarity and confidence.
Bring a problem, bring a goal, or bring a few, and we’ll collaborate, brainstorm and create actionable steps to take you from stuck to clarity.
Over 4 weeks, we’ll work on the areas that will deliver the biggest impact. Whether that’s refining your brand positioning, locking in a marketing plan, fixing your margins, or creating a 90-day roadmap for growth.
Best for Founders who are ready to invest in their business to make real progress.
-
Power Hour Progress Check In
Need a top-up after our first session? This is your follow-up to check in, course-correct, and keep the momentum going.
In this session, we’ll review what’s working, talk through what’s not, and tweak the plan if needed. Whether you’ve hit a bump, made big strides, or just want a sounding board before your next move, this is your chance to regroup and move forward with even more purpose.
What’s Included:
60-minute mentoring session
Updated action plan to reflect what’s changed in your business
Voxer access for 3 days post-session for follow-up questions
-
Keep The Momentum Going
My optional add-on for monthly momentum clients. You’ve built real progress, now let’s make sure it sticks.
As you wrap up your Monthly Momentum program, you’ve got two top-up options to keep the support flowing without diving back into a full commitment. Choose the one that works for you.
Both options include light Voxer access for those “just need a quick check” moments in between.
Option 1: Quick Reset
1 x 60-minute session (within one month of wrap-up).
Option 2: Two-Week Booster
2 x 60-minute sessions (1 per week).