Hello There.

Beverley Johnson My Take Coaching

My name is Beverley Johnson.

With over 15 years experience in senior marketing roles and building two businesses from scratch, I am here to pass on my knowledge of the highs and lows of running a small business.

I work with small business owners, usually in the fashion or lifestyle space, who are in the early to mid-stages of building something meaningful that makes you want to get up each day and work harder on.

You’ve got the vision, but the pressure’s turned up too high. I want to help you to make it feel lighter.

We’ll cut through the noise, nail what really matters, and help you fall back in love with your business or finally build the one that’s been living in your head or on a piece of paper for way too long.

No cookie-cutter advice, no one-size-fits-all solutions, no video courses.

The kind of grounded, practical mentoring I wish I’d had when I was building my own brands.

Consequence of Change

A purpose-driven product line featuring limited-edition collaborations with Australian artists.

Brands I created.

Collage of women modeling fashionable bags with distinct designs, some outdoors and others indoors, highlighting different styles and expressions to represent Consequence of Change brand.

Sybilla

Two fashion boutiques featuring label including Obus, Betty Basics, Mimosa, Mesop and my own house brand.

Decorative store window display with clothing and accessories, pink background with floral graphics, silhouette of a woman, and signs reading 'Sybilla' and 'Come in, we're open'.

AMAZING BRANDS I HAVE WORKED FOR.

You know that moment when you're staring at your business idea thinking "Is this actually going to work?"

Or "How do I even get my first customer?" Yup, I've been there, multiple times.

After building businesses, working with major retailers, and watching countless businesses spin their wheels on the wrong things, I've decided it's time to spill the beans.

What I’m going to do is meet you exactly where you are .

Whether that's day one with a napkin sketch of an idea, or three years in wondering why you're working harder but not getting ahead. Here's what I've learned. It's not about doing all the things. It’s about doing the right things for your business.

Here’s My Take on some of the areas we can tackle together: 

 Find your unique edge with a clear USP and brand positioning that sets you apart.

Nail your brand voice so you sound like you, not like every other business in your space.

Price with confidence to ensure you're making a healthy profit—not just sales.

Build a smart distribution plan so customers know where and how to buy from you.

Create marketing that actually connects and gets the right people paying attention.

Get inside your customer’s head to better understand their needs and pain points.

Choose the right social platforms for your brand (and stop wasting time on the wrong ones).

Or it could be something else. You get to decide what you need to work on.

Book your FREE discovery call and let’s chat!.

My Take on how I can help.

Why work with me.

Fashion industry fluency - I’ve been in your shoes - running my own label and leading marketing for national retail brands.

Zero cookie-cutter advice. Everything we work on is tailored to your business stage, resources, and goals.

Clarity over chaos. I cut through the overwhelm so you know exactly what to do next.

Practical, not theoretical. You’ll walk away with actionable steps you can start on immediately.

  • My Power Hour

    This one’s for you if you are a self-starter who can take all we discuss and turn it into action.

    Maybe you need fresh eyes on your business but you don’t want to commit to on-going coaching. Fast clarity for when you’re stuck on one big thing.

    We’ll tackle your top challenge, whether it’s pricing, product positioning, customer clarity, or a marketing block and turn it into a clear, actionable plan.

    You’ll walk away with clear direction, a bunch of actionable steps, and a whole lot less weight on your shoulders.

    Best for Founders who need a quick solution with strategy and clarity.

  • My Monthly Momentum

    4 weeks of tailored strategy and accountability to get you moving forward with clarity and confidence.

    Bring a problem, bring a goal, or bring a few, and we’ll collaborate, brainstorm and create actionable steps to take you from stuck to clarity.

    Over 4 weeks, we’ll work on the areas that will deliver the biggest impact. Whether that’s refining your brand positioning, locking in a marketing plan, fixing your margins, or creating a 90-day roadmap for growth.

    Best for Founders who are ready to invest in their business to make real progress.

  • Power Hour Progress Check In

    Need a top-up after our first session? This is your follow-up to check in, course-correct, and keep the momentum going.

    In this session, we’ll review what’s working, talk through what’s not, and tweak the plan if needed. Whether you’ve hit a bump, made big strides, or just want a sounding board before your next move, this is your chance to regroup and move forward with even more purpose.

    What’s Included:

    60-minute mentoring session

    Updated action plan to reflect what’s changed in your business

    Voxer access for 3 days post-session for follow-up questions

  • Keep The Momentum Going

    My optional add-on for monthly momentum clients. You’ve built real progress, now let’s make sure it sticks.

    As you wrap up your Monthly Momentum program, you’ve got two top-up options to keep the support flowing without diving back into a full commitment. Choose the one that works for you.

    Both options include light Voxer access for those “just need a quick check” moments in between.

    Option 1: Quick Reset

    1 x 60-minute session (within one month of wrap-up).

    Option 2: Two-Week Booster

    2 x 60-minute sessions (1 per week).

LEARN MORE

Your In Safe Hands.

  • “Here’s the thing about Beverley, she tells it as it is, for every business owner. She won’t tell you what you WANT to hear, she’ll tell you what you NEED to hear which is so much more valuable. Her advice is strategic and honest. Highly recommend your investment in Beverley which is ultimately an investment in you & your business. Go for it.”

    Janie - Petal and Rose

  • “I really needed help working out who I wanted to serve within my mentoring practice.  Beverley observed that I was trying to talk to everyone and we were able to find the right niche for me.  She also provided so much reference material to help me work out how big my market was and ideas on how to reach them.”

    Teresa – Bella Grayce Co

  • “I really needed someone to talk to who understood the sampling process.  Beverley listened to some of the issues I was encountering in the process and made me feel reassured that what I was experiencing was normal. She also provided lots of contacts for me to reach out to which was so beneficial at this early stage of my business. “

    Colette – Shesuns Swimwear

  • “I connected with Beverley through a small business Facebook Group. I really needed someone to help validate some of the ideas I had a round my new start up. Beverley provided some great advice and useful tools to help me work through the process. She also provided links to service providers taking my budget into consideration. It was really beneficial at this stage on my business journey.”

    Karen - Shoe Brand Start Up

  • Congratulations Beverley! This is the start of something beautiful. I cannot think of anyone who I'd rather talk to about starting a business. Clever, creative, practical and funny (it should always be fun). Your clients will be so lucky to have you.

    Genevieve Miller - Talent & Inclusion Lead

  • Brilliant as always Beverley!

    Sarah Gill-Kildea - Target

  • Congrats Beverley, any business would be lucky to work with you!

    Jasmine Yan - Jivaro Recruitment