Hello There.

Real-world experience. Practical learning. Better business outcomes

I'm Beverley Johnson. I've spent more than 25 years working across marketing, brand development, retail and business, including senior roles with some of Australia's best-known brands.

I've also built and run two businesses of my own. So I understand the realities of business from both sides: developing the strategy, making the decisions, managing the challenges and getting things done.

Over the years, one of the things I've enjoyed most is helping people make sense of complex ideas, see opportunities and turn knowledge into practical action.

That interest has led me towards a new chapter in learning and development, training and facilitation. I'm currently completing my Certificate IV in Training and Assessment, building on my Certificate IV in Business and Entrepreneurship and decades of hands-on commercial experience.

I bring a practical, people-focused approach to everything I do. I believe learning should be relevant, engaging and connected to the real world. It should give people more than information; it should help them build the skills and confidence to put that knowledge into practice.

That’s My Take

Beverley
MORE ABOUT ME

Consequence of Change

A purpose-driven product line featuring limited-edition collaborations with Australian artists.

Brands I created.

Collage of women modeling fashionable bags with distinct designs, some outdoors and others indoors, highlighting different styles and expressions to represent Consequence of Change brand.

Sybilla

Two fashion boutiques featuring label including Obus, Betty Basics, Mimosa, Mesop and my own house brand.

Decorative store window display with clothing and accessories, pink background with floral graphics, silhouette of a woman, and signs reading 'Sybilla' and 'Come in, we're open'.
Learn more

AMAZING BRANDS I HAVE WORKED FOR.

My Take on how I can help.

Let me guess. You're stuck between "This could be brilliant" and "What the hell am I doing?"

Been there, multiple times. That pit-in-your-stomach feeling when you're staring at your business wondering if you're building an empire or just an expensive hobby?

Everyone's telling you to do everything. Post daily! Build funnels! Create courses! Launch podcasts! Here's my royal decree: You don't need to do all the things. You need to do the right things.

Whether you're day one with a napkin sketch or three years in wondering why you're working harder but getting nowhere fast, I meet you exactly where you are with no judgment, just solutions.

Own your edge with positioning so sharp your competitors will wonder what hit them •

Sound like YOU instead of every other brand in your space.

Price for profit because confidence pays better than desperation.

Build distribution that works so customers actually want to throw money at you.

Create marketing that stops the scroll and makes your customers obsessed.

Choose the right social platforms for your brand and stop wasting time on the wrong ones.

Or maybe it's something completely different.

You're in charge of your business, you decide what needs to change.

Get My Take.

BOOK FREE CALL

How to work with me.

  • Strategy & Development

    This one’s for you if you are a self-starter who can take all we discuss and turn it into action.

    Maybe you need fresh eyes on your business but you don’t want to commit to on-going coaching. Fast clarity for when you’re stuck on one big thing.

    We’ll tackle your top challenge, whether it’s pricing, product positioning, customer clarity, or a marketing block and turn it into a clear, actionable plan.

    You’ll walk away with clear direction, a bunch of actionable steps, and a whole lot less weight on your shoulders.

    Best for Founders who need a quick solution with strategy and clarity.

  • Monthly Mentoring

    4 weeks of tailored strategy and accountability to get you moving forward with clarity and confidence.

    Bring a problem, bring a goal, or bring a few, and we’ll collaborate, brainstorm and create actionable steps to take you from stuck to clarity.

    Over 4 weeks, we’ll work on the areas that will deliver the biggest impact. Whether that’s refining your brand positioning, locking in a marketing plan, fixing your margins, or creating a 90-day roadmap for growth.

    Best for Founders who are ready to invest in their business to make real progress.

  • Progress Check In

    Need a top-up after our first session? This is your follow-up to check in, course-correct, and keep the momentum going.

    In this session, we’ll review what’s working, talk through what’s not, and tweak the plan if needed. Whether you’ve hit a bump, made big strides, or just want a sounding board before your next move, this is your chance to regroup and move forward with even more purpose.

    What’s Included:

    60-minute mentoring session

    Updated action plan to reflect what’s changed in your business

    Voxer access for 3 days post-session for follow-up questions

LEARN MORE

  • “Here’s the thing about Beverley, she tells it as it is, for every business owner. She won’t tell you what you WANT to hear, she’ll tell you what you NEED to hear which is so much more valuable. Her advice is strategic and honest. Highly recommend your investment in Beverley which is ultimately an investment in you & your business. Go for it.”

    Janie - Petal and Rose

  • “I really needed help working out who I wanted to serve within my mentoring practice.  Beverley observed that I was trying to talk to everyone and we were able to find the right niche for me.  She also provided so much reference material to help me work out how big my market was and ideas on how to reach them.”

    Teresa – Bella Grayce Co

  • “I really needed someone to talk to who understood the sampling process.  Beverley listened to some of the issues I was encountering in the process and made me feel reassured that what I was experiencing was normal. She also provided lots of contacts for me to reach out to which was so beneficial at this early stage of my business. “

    Colette – Shesuns Swimwear

  • “I connected with Beverley through a small business Facebook Group. I really needed someone to help validate some of the ideas I had a round my new start up. Beverley provided some great advice and useful tools to help me work through the process. She also provided links to service providers taking my budget into consideration. It was really beneficial at this stage on my business journey.”

    Karen - Shoe Brand Start Up

  • Congratulations Beverley! This is the start of something beautiful. I cannot think of anyone who I'd rather talk to about starting a business. Clever, creative, practical and funny (it should always be fun). Your clients will be so lucky to have you.

    Genevieve Miller - Talent & Inclusion Lead

  • Brilliant as always Beverley!

    Sarah Gill-Kildea - Target

  • Congrats Beverley, any business would be lucky to work with you!

    Jasmine Yan - Jivaro Recruitment